Software Engineer II @ AppDirect, Pune

• PerfUX Led the full redesign of a high-traffic React admin console, cutting Largest Contentful Paint by ~59% at the 75th percentile (4.6s → 1.9s) and total load time by ~58% (4.7s → 2.0s) — shipped behind feature flags with automatic fallback and real-user monitoring, reaching full production rollout.
• Feature Built the self-serve sign-up flow that lets new business customers launch their own branded online marketplace, automatically provisioning the right billing and subscription plans the moment they sign up.
• AI Automated multi-language content translation with an in-house AI pipeline, replacing a paid third-party vendor — removing recurring cost and enabling weekly self-serve translation releases with roughly $60,000 in annual savings.
• AISecurity Enabled a new marketplace app type that customers build themselves with AI — scoped visibility to the owning company, locked down editing by others, and built the admin back end to approve or revoke access.
• Incident First responder on a customer-facing production outage across partner storefronts — diagnosed and mitigated the issue, restored marketplace search availability, and authored the root-cause analysis.